The Customer Century

Download or read book The Customer Century written by Anders Gronstedt and published by Routledge. This book was released on 2012-11-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.