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Increase your business's sales while cementing a satisfied customer base with author Joe DeRosa's invaluable new manual, The Customer Mindset. From the moment t
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Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of
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A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
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The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It’s also the secret to moving your organization from st