The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion s

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven

The Dark Side of Influence and Persuasion: A Guide to Understanding the Dark Shadows of Influence and Persuasion Unlock the hidden truths about the powerful and

A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from

Most research into leadership has presented leaders as heroic, charismatic and transformational 'visionaries'. The leader, whether in business, politics or any