Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consult

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to br

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep th