Published since 1981, The Directory of Mail Order Catalogs is the premier source of information on the mail order catalog industry. It is the source that busine

This invaluable resource for finding new sales leads and doing market research is thoroughly revised and updated. Includes 2,000 never-before-listed catalogs an

"This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploit

The following description refers to an outdated version of the book. Please see The Inventor's Bible, Fourth Edition, for the most current edition. The Definiti