The aim of this study is to determine the effects of information overload on consumer confusion in User-Generated Content (UGC) environments and to find whether

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Management Center Innsbruck, course: Ma

New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's rep

International Conference on Management of Globalized Business : Emerging Perspective was organised at Faculty of Management Marwadi Education Foundation's Group