The Effects of the Mass Media on the Use and Abuse of Alcohol
| Author | : Susan Ehrlich Martin |
| Publisher | : DIANE Publishing |
| Total Pages | : 321 |
| Release | : 1995 |
| ISBN-10 | : 9780788125706 |
| ISBN-13 | : 0788125702 |
| Rating | : 4/5 (702 Downloads) |
Book Synopsis The Effects of the Mass Media on the Use and Abuse of Alcohol by : Susan Ehrlich Martin
Download or read book The Effects of the Mass Media on the Use and Abuse of Alcohol written by Susan Ehrlich Martin and published by DIANE Publishing. This book was released on 1995 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
