CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Bü�

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing