Cases in Marketing Management and Strategy
| Author | : John A. Quelch |
| Publisher | : |
| Total Pages | : 524 |
| Release | : 1996 |
| ISBN-10 | : UOM:35128002070488 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Cases in Marketing Management and Strategy by : John A. Quelch
Download or read book Cases in Marketing Management and Strategy written by John A. Quelch and published by . This book was released on 1996 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
