Related Books

The Experience Economy, With a New Preface by the Authors
Language: en
Pages: 437
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-10 - Publisher: Harvard Business Press

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and
The Experience Economy, with a New Preface by the Authors
Language: en
Pages: 400
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-10 - Publisher:

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Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experien
The Experience Economy
Language: en
Pages: 392
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential
Authenticity
Language: en
Pages: 316
Authors: James H. Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2007-10-18 - Publisher: Harvard Business Review Press

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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club
The Experience Economy
Language: en
Pages: 276
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Harvard Business Press

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit