Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publ

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketin

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of