The Four Keys to Advertising Success

The Four Keys to Advertising Success
Author :
Publisher : Xlibris Corporation
Total Pages : 78
Release :
ISBN-10 : 9781462865048
ISBN-13 : 1462865046
Rating : 4/5 (046 Downloads)

Book Synopsis The Four Keys to Advertising Success by : Spike Santee

Download or read book The Four Keys to Advertising Success written by Spike Santee and published by Xlibris Corporation. This book was released on 2011-04-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.


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