This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operati