Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at th

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating and highly visual introduction to the key elements of graphic design

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot exp

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduc

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical des