The Fundamentals of Design Management

Download or read book The Fundamentals of Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2010-05-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.