Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational au

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing

US Marketing and Advertising Regulations Handbook

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and pr