The Global Marketing Imperative
| Author | : Michael R. Czinkota |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 324 |
| Release | : 1996 |
| ISBN-10 | : 0844230103 |
| ISBN-13 | : 9780844230108 |
| Rating | : 4/5 (108 Downloads) |
Book Synopsis The Global Marketing Imperative by : Michael R. Czinkota
Download or read book The Global Marketing Imperative written by Michael R. Czinkota and published by McGraw Hill Professional. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
