The Graphic Designer's Guide to Clients

The Graphic Designer's Guide to Clients
Author :
Publisher : Simon and Schuster
Total Pages : 346
Release :
ISBN-10 : 9781581159547
ISBN-13 : 1581159544
Rating : 4/5 (544 Downloads)

Book Synopsis The Graphic Designer's Guide to Clients by : Ellen M. Shapiro

Download or read book The Graphic Designer's Guide to Clients written by Ellen M. Shapiro and published by Simon and Schuster. This book was released on 2012-02-07 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.


The Graphic Designer's Guide to Clients Related Books

The Graphic Designer's Guide to Clients
Language: en
Pages: 346
Authors: Ellen M. Shapiro
Categories: Design
Type: BOOK - Published: 2012-02-07 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of
SustainAble
Language: en
Pages: 193
Authors: Aaris Sherin
Categories: Design
Type: BOOK - Published: 2008-07-01 - Publisher: Rockport Publishers

DOWNLOAD EBOOK

Sustainable design is gaining prominence as a pivotal issue for the future of contemporary practice at the best design schools and at professional design confer
The Graphic Designer's Guide to Clients
Language: en
Pages: 384
Authors: Ellen M. Shapiro
Categories: Design
Type: BOOK - Published: 2014-04-01 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of
The Graphic Designer's Guide to Portfolio Design
Language: en
Pages: 273
Authors: Debbie Rose Myers
Categories: Design
Type: BOOK - Published: 2011-11-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step
The Graphic Designer's Business Survival Guide
Language: en
Pages: 241
Authors: Lawrence J. Daniels
Categories: Art
Type: BOOK - Published: 2013 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

Real-world business wisdom they don't teach in design school.