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The Growth of International Business (RLE International Business)
Language: en
Pages: 285
Authors: MARK CASSON
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio
International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
The Growth of Global Business (RLE International Business)
Language: en
Pages: 249
Authors: Howard Cox
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries
The Large International Firm (RLE International Business)
Language: en
Pages: 313
Authors: Edith Penrose
Categories: Business & Economics
Type: BOOK - Published: 2013-05-20 - Publisher: Routledge

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This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern
International Production and the Multinational Enterprise (RLE International Business)
Language: en
Pages: 447
Authors: John H Dunning
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: Routledge

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The growth and impact of the multinational enterprise (MNE) in the post war period is one of the most important phenomena of our time. This volume, originally p