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Pages: 285
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge
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Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge
In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries
Language: en
Pages: 313
Pages: 313
Type: BOOK - Published: 2013-05-20 - Publisher: Routledge
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern
Language: en
Pages: 447
Pages: 447
Type: BOOK - Published: 2013-03-05 - Publisher: Routledge
The growth and impact of the multinational enterprise (MNE) in the post war period is one of the most important phenomena of our time. This volume, originally p