The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered appro

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently

Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-

Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explo