THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
Author :
Publisher : Poltext
Total Pages : 388
Release :
ISBN-10 : 9788389437662
ISBN-13 : 838943766X
Rating : 4/5 (66X Downloads)

Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek

Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.


THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING Related Books

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
Language: en
Pages: 388
Authors: Grzegorz Mazurek
Categories:
Type: BOOK - Published: 2016-08-31 - Publisher: Poltext

DOWNLOAD EBOOK

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and pra
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Digital Impact
Language: en
Pages: 226
Authors: Vipin Mayar
Categories: Business & Economics
Type: BOOK - Published: 2011-05-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co
Marketing in a Digital World
Language: en
Pages: 242
Authors: Aric Rindfleisch
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu
The Partnership Economy
Language: en
Pages: 294
Authors: David A. Yovanno
Categories: Business & Economics
Type: BOOK - Published: 2022-02-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnership