A critical history of the social media influencer's rise to global prominence.

Written by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influencer helps re

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best pra

For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can tu