Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers a

Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are

In 2014 Aaron Hurst, Ashoka fellow and founder of Imperative and Taproot Foundation, published The Purpose Economy, the book that catalyzed the purpose revoluti

This book is an in-depth study on the past, present and future of digitalization, an important contribution to the literature on the development of the digital