Internationalization of the Firm
| Author | : Reijo Luostarinen |
| Publisher | : |
| Total Pages | : 272 |
| Release | : 1979 |
| ISBN-10 | : IND:39000002228109 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Internationalization of the Firm by : Reijo Luostarinen
Download or read book Internationalization of the Firm written by Reijo Luostarinen and published by . This book was released on 1979 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on international business expansion of the small and medium-sized industrial enterprise with small and open domestic market - deals with strategic decision making, concentrates on the determinants and importance of internationalization as a growth strategy, discusses the product operation and marketing strategies, and develops a decision making model. Diagrams, references and statistical tables.
