"Having an understanding of the human mind and how it functions is probably the single most important thing anyone who wants to be successful can do." We make t

Behavioral finance expert and bestselling author Robert Koppel shows traders and investors how to invest your money rationally, even in an irrational world "Inv

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why

No matter how hard you try to reason with irrational people, it never works. So how do you talk to someone who just won't listen? You can't win by ignoring the

A provocative and entertaining look at the psychology of superstition and religion, how they make us human—and how we can use them to our advantage What is so