The Japanese automotive industry enjoyed spectacular success in the 1980s. This was largely due to the so-called 'Lean Production System' - the combination of a

As the University of Michigan Center for Japanese Studies reflected on the deteriorating position of the domestic auto industry in the fall of 1980, and the str

Cognitive-strategic capabilities of a country are decisive for overcoming the strong path dependence in climate-related policies and to achieve ecological and e

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inven

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively