The Management of Intangibles

Download or read book The Management of Intangibles written by Ahmed Bounfour and published by Psychology Press. This book was released on 2003 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.