As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. Th

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif

What is the relationship today between museums, galleries and learning? The Responsive Museum interrogates the thinking, policies and practices that underpin th

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit

Editor’s Foreword Opinion: Inventory Isn’t Sexy Tilly Laskey Articles: A National Strategy for the Conservation of Collections Arthur Beale A Legacy at Work