Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worl

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic po

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu