The Mobile Commerce Revolution

The Mobile Commerce Revolution
Author :
Publisher : Pearson Education
Total Pages : 201
Release :
ISBN-10 : 9780789751546
ISBN-13 : 0789751542
Rating : 4/5 (542 Downloads)

Book Synopsis The Mobile Commerce Revolution by : Tim Hayden

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.


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