This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, c

The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The v

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them ar

This book examines the international technology transfer process and the role of both multinationals and host-country governments in that process, with emphasis