In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

In the foundational document of modern public-opinion research, Philip E. Converse’s "The Nature of Belief Systems in Mass Publics" (1964) established the U.S

A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens loo