The Nearshore Marketing Model
Author | : Melva Kiefer |
Publisher | : |
Total Pages | : 92 |
Release | : 2021-07-30 |
ISBN-10 | : 9798546434984 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book The Nearshore Marketing Model written by Melva Kiefer and published by . This book was released on 2021-07-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.