Related Books
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2007-11-08 - Publisher: CABI
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary soc
Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 2004-01-01 - Publisher: Edward Elgar Publishing
"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more ci
Language: en
Pages: 191
Pages: 191
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge
Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken
Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2008-12-03 - Publisher: John Wiley & Sons
This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.