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The Olympic Games Effect
Language: en
Pages: 284
Authors: John A. Davis
Categories: Business & Economics
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons

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Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec
The Olympic Games
Language: en
Pages: 364
Authors: Kristine Toohey
Categories: Sports & Recreation
Type: BOOK - Published: 2007-11-08 - Publisher: CABI

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This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary soc
The Economics of Staging the Olympics
Language: en
Pages: 360
Authors: Holger Preuss
Categories: Business & Economics
Type: BOOK - Published: 2004-01-01 - Publisher: Edward Elgar Publishing

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"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more ci
The 'Olympic and Paralympic' Effect on Public Policy
Language: en
Pages: 191
Authors: Daniel Bloyce
Categories: Sports & Recreation
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken
The Olympic Games Effect
Language: en
Pages: 366
Authors: John Davis
Categories: Business & Economics
Type: BOOK - Published: 2008-12-03 - Publisher: John Wiley & Sons

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This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.