The Opposite of Noise

Download or read book The Opposite of Noise written by Benjamin Gilad Ph D and published by Independently Published. This book was released on 2021-09-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of too much data and too few breakthroughs, market "noise" is the biggest challenge for executives and managers. Finding growth opportunities requires a powerful filter. This filter is competitive intelligence- market insight that cuts through the din and propels companies to leap forward ahead of all others. It has little to do with more information on competitors. It has everything to do with making every market-facing manager more competitively skilled. In his characteristic blunt and entertaining style, the international expert and CEO of the Academy of Competitive Intelligence provides tools, tips, eye-opening case studies, and a new model to break through "data-driven" hype and change how management looks at competitive intelligence.