The Oxford Handbook of Pricing Management

Author	: Özalp Özer
Publisher	: Oxford University Press (UK)
Total Pages	: 977
Release	: 2012-06-07
ISBN-10	: 9780199543175
ISBN-13	: 0199543178
Rating	: 4/5 (178 Downloads)

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Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by Oxford University Press (UK). This book was released on 2012-06-07 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

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