The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma

This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the n

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a moder