The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Download or read book The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age written by Melissa Gonzalez and published by Lioncrest Publishing. This book was released on 2014-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.