The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h

Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital l

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression