Professor Lancaster has made a major contribution to consumer theory. His work on the consumer's decision-making process has been particularly influential. This

The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality appear, increasingly,

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout t

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o