The Psychology of Consumer and Social Influence

The Psychology of Consumer and Social Influence
Author :
Publisher : Nova Science Publishers
Total Pages : 0
Release :
ISBN-10 : 1634854985
ISBN-13 : 9781634854986
Rating : 4/5 (986 Downloads)

Book Synopsis The Psychology of Consumer and Social Influence by : Daniel J. Howard

Download or read book The Psychology of Consumer and Social Influence written by Daniel J. Howard and published by Nova Science Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters the chapters address: empirical studies on how indirect social influence can affect different styles of thinking that result in counterintuitive outcomes; new insights into the issue of self-control as a limited resource and how it affects susceptibility to persuasion and compliance; the different types of appeals most effective in facilitating abstinence from unhealthy habits; how the effectiveness of a companys public response to brand failures is contingent on different factors involved in such failures; the persuasiveness of different forms of online versus offline consumer influence strategies; an expanded theoretical approach to social responsiveness integrated into an emerging area of theoretical physics: socio-physical modeling; and finally a controversial chapter that defines, tests and validates a scale that measures a commonly used descriptive vulgarity (negative influence) and then demonstrates its utility in predicting interpersonal and social problems. The empirical and conceptual chapters compiled in this book should be of interest to researchers working in the areas of consumer or social influence looking for new theoretical insights and ideas to investigate, as well as for those seeking stimulating questions or results for classroom learning and discussion. This book provides both.


The Psychology of Consumer and Social Influence Related Books

The Psychology of Consumer and Social Influence
Language: en
Pages: 0
Authors: Daniel J. Howard
Categories: Consumer behavior
Type: BOOK - Published: 2016 - Publisher: Nova Science Publishers

DOWNLOAD EBOOK

This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues
Techniques of Social Influence
Language: en
Pages: 197
Authors: Dariusz Dolinski
Categories: Psychology
Type: BOOK - Published: 2015-07-03 - Publisher: Routledge

DOWNLOAD EBOOK

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions.
Social Influence and Consumer Behavior
Language: en
Pages: 0
Authors: Daniel J. Howard
Categories: Consumer behavior
Type: BOOK - Published: 2014-09-11 - Publisher: Psychology Press

DOWNLOAD EBOOK

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c
Social Psychology of Consumer Behavior
Language: en
Pages: 407
Authors: Michaela Wanke
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

DOWNLOAD EBOOK

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
The Oxford Handbook of Social Influence
Language: en
Pages: 497
Authors: Stephen G. Harkins
Categories: Medical
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B