Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that a

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on profession

Examines trends that can reshape society and offers an understanding of the dynamics to prepare future leaders.

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The