At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this coll

Susan Orlean’s bestseller and New York Times Notable Book is “a sheer delight…as rich in insight and as varied as the treasures contained on the shelves i

This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer p

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audienc

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p