The Routledge Companion to Contemporary Brand Management
| Author | : Taylor & Francis Group |
| Publisher | : Routledge |
| Total Pages | : 616 |
| Release | : 2021-12-13 |
| ISBN-10 | : 1032242396 |
| ISBN-13 | : 9781032242392 |
| Rating | : 4/5 (392 Downloads) |
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Taylor & Francis Group
Download or read book The Routledge Companion to Contemporary Brand Management written by Taylor & Francis Group and published by Routledge. This book was released on 2021-12-13 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
