The Routledge Companion to Nonprofit Marketing
Author | : Adrian Sargeant |
Publisher | : Routledge |
Total Pages | : 621 |
Release | : 2007-11-22 |
ISBN-10 | : 9781134114900 |
ISBN-13 | : 1134114907 |
Rating | : 4/5 (907 Downloads) |
Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio