The Routledge Handbook of Destination Marketing
| Author | : Dogan Gursoy |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2022-06 |
| ISBN-10 | : 1032339136 |
| ISBN-13 | : 9781032339139 |
| Rating | : 4/5 (139 Downloads) |
Book Synopsis The Routledge Handbook of Destination Marketing by : Dogan Gursoy
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2022-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma
