The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory

A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politi

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all par

The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science.