Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have becom

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this