The Service Innovation Handbook
| Author | : Lucy Kimbell |
| Publisher | : BIS Publishers |
| Total Pages | : 240 |
| Release | : 2015-01-27 |
| ISBN-10 | : 9063693532 |
| ISBN-13 | : 9789063693534 |
| Rating | : 4/5 (534 Downloads) |
Book Synopsis The Service Innovation Handbook by : Lucy Kimbell
Download or read book The Service Innovation Handbook written by Lucy Kimbell and published by BIS Publishers. This book was released on 2015-01-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contexts and social innovation.
