The Social Psychology Of Consumer Behaviour

The Social Psychology Of Consumer Behaviour
Author :
Publisher : McGraw-Hill Education (UK)
Total Pages : 238
Release :
ISBN-10 : 9780335207220
ISBN-13 : 0335207227
Rating : 4/5 (227 Downloads)
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Book Synopsis The Social Psychology Of Consumer Behaviour by : Bagozzi, Richard

Download or read book The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard and published by McGraw-Hill Education (UK). This book was released on 2002-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.


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How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe